Bought this book recently while browsing the design section at Border’s (Oahu) on Thanksgiving break.

So what was different about this book? Well, the tone of the book was very personable, and upon further reading, the information was very relevant to my situation now, as a designer still moving up in the field.

I just wish I had this book earlier. Everybody serious about working in the design field needs a mentor to turn to. Unfortunately I never had one, but while reading this book, it felt as if Jeff Fisher (author of this book and experienced designer) was my mentor, sharing with me the complicated ins-and-outs of the design field.

Highly recommended!

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